X, formerly known as Twitter, is lifting its ban on political advertising in the US. The Elon Musk-owned platform famously banished political ads back in 2019 when former CEO Jack Dorsey was still in charge. Explaining his decision at the time, Dorsey posted: “This isn’t about free expression. This is about paying for reach. And…
Google is unleashing multiple measures aimed at improving the quality of its search results beginning today. Google is releasing the March 2024 core update and a number of spam updates (aka March 2024 spam update). Also, Google’s helpful content system has been incorporated into its overall core ranking system. In addition, Google announced several new…
Google wants AI to be able to mine all digital content unless publishers opt out. The search engine has put forward this proposal in a submission to the Australian government, calling on policymakers to change current copyright laws. Why we care. If copyright laws do change, the onus will be on brands and publishers to…
YouTube denied further intensifying loading speed issues as part of its efforts to discourage ad blocker use. However, both Premium users and those using ad blockers have reported problems with the platform, such as lagging, higher CPU usage, and delayed load times. Why we care. YouTube’s intensified efforts against ad blockers, at the potential expense…
Alphabet Inc. Chief Executive Officer Sundar Pichai says artificial intelligence has been a key focus of the Google parent since 2016, back when ChatGPT-maker OpenAI was in its infancy. After all, Google researchers invented the “T” in GPT (as in generative pre-trained transformer). It was a critical innovation that made conversational search using large language models possible. Somehow though, Google…
OpenAI provides a wide selection of models, each with its own features and cost structure, to meet the needs of various applications. Models are regularly updated to reflect the most recent advances in technology. Users can also adjust the models to make them work better for them. OpenAI’s GPT models have allowed major natural language…
TikTok now serves Wikipedia snippets in some of its search results. This is the first time that the platform has offered its users results from the wider web as historically, it exclusively featured its own content in SERPs. The Wikipedia snippets were first noticed in TikTok SERPs by The Verge, as shown here: A spokesperson…
Google is retiring four rules-based attribution models for all properties in Google Ads and Google Analytics in mid-October 2023: First-click. Linear. Time decay. Position-based. The models listed above will be removed from both the Analytics user interface and Admin API. Why we care. If you’re using these models in Google Ads, it will affect you. And…
Google will soon recommend linking your Display & Video 360 advertisers to Google Analytics. Once it detects an unlinked DV360 advertiser, you may start receiving these recommendations similar to the notification displayed in the image below: Why? Linking the DV360 advertiser allows you to export Analytics audiences and conversions to DV360. Additionally, you can view…
There have been a number of conferences in the SEO space since the Verge’s piece came out and of course, SEOs are brining alligator props to various conferences. Kelvin Newman even dressed up as one at his event, brightenSEO. Here are some photos I found, I did not include them all. The one above is…