Google announced the general availability of the Structured Data Files (SDF) QA format for Display & Video 360, enhancing bulk review capabilities for advertisers. Why we care. This update simplifies the process of reviewing resource settings in bulk, making campaign management more efficient for advertisers using Display & Video 360. Key details: The SDF QA…
Google Ads is experiencing a significant outage affecting multiple reporting tools and product management features. Why we care. This outage is impacting advertisers’ ability to manage campaigns and access critical performance data. Details: Down: Report Editor, Dashboards, Saved Reports in web interface. Affected: Products, Product Groups, Listing Groups pages across web, API, and Google Ads…
Pandu Nayak testified at the U.S. vs. Google antitrust trial back in October. All I remembered seeing at the time was what felt like a PR puff piece published by the New York Times. Then AJ Kohn published What Pandu Nayak taught me about SEO on Nov. 16 – which contained a link to a…
The struggle is real, and it’s here to stay: browser privacy is making an impact on your marketing campaigns. Organizations are facing an increasingly challenging landscape to track users. The combination of regulation, tracking prevention technology, and user privacy results in businesses making the wrong decisions from inaccurate and incomplete marketing attribution and customer behavior…
I am hearing numerous reports from SEOs that the link report within Google Search Console is showing drastically fewer links than it did a month prior. I am not sure if this is impacting all SEO, but there are a number of SEOs complaining about this. First to notify me of this is Leonard Brahm…
There is a bug with the Google Business Profile agency dashboard where owners and managers cannot accept new invites. The issue started a few days ago, Google is aware of the bug and working on fixing the issue. There are several threads about the issue in the Google Business Profiles Forum with the complaints starting…
Alphabet Inc., Google’s parent company, reported higher advertising revenue in the second quarter of 2023, year on year. A 2% gain in search revenue was accompanied by an increase in revenue for YouTube ads (4.4%). However, Google’s advertising network was down 5%. “Our financial results reflect continued resilience in Search, with an acceleration of revenue…
Meta is adding new tools on Facebook and Instagram to help businesses get better leads. The tech giant is rolling out five lead generation ad tools, AI features, and CRM partnerships, designed to improve campaign performance and save marketers time and money. Why we care. Quality leads can save businesses time and resources as they…
Implicit neural representations (INRs) or neural fields are coordinate-based neural networks representing a field, such as a 3D scene, by mapping 3D coordinates to color and density values in 3D space. Recently, neural fields have gained a lot of traction in computer vision as a means of representing signals like pictures, 3D shapes/scenes, movies, music,…
Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. Optimizing for PPC conversion rates A common conversion rate optimization (CRO) methodology involves three steps:…