New creative controls for video ads that allow advertisers to dictate where their videos appear across Google’s different ad formats are being introduced for Demand Gen campaigns. They have been released in beta. Why we care. Assigning video assets to specific formats (e.g. in-stream, in-feed or Shorts) gives marketers more control over the amplification of…
Google launched a new search labs experiment named “Notes.” Notes gives searchers a way write their own notes on a specific search result listing and within Google Discover while also allowing others to read people’s notes on that search result listing. “Our goal with this new Labs experiment is to provide access to helpful tips…
Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. The approach to acquiring links now mixes traditional methods with new strategies, resulting in a more natural online presence. One example of this blended technique is podcast link building, which moves away from the typical transactional nature…
Google has updated the help document for file types indexable by Google to include Comma-Separated Values (.csv) in the list. I doubt Google was not bale to index those files before, and I wonder if this was just a documentation change but not a change in what Google was able to index? The help document…
Google seems to have a bug where it has not indexed new content across both large and smaller publishers over the past several hours. The issue seemed to have started at about 5 p.m. ET, when Google Search was not showing most of the new content that content creators were publishing to their websites. What…
Microsoft has been criticised after publishing an AI-generated obituary for NBA star Brandon Hunter. The former Boston Celtics and Orlando Magic player passed away suddenly this week, aged 42, after collapsing during a hot yoga class in Orlando, Fl. Shortly after his passing, fans were shocked to see the father of three described as “useless”…
Google announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit, including: AI asset suggestions. Real-time bidding buyers. Upgraded mediation toolkit. Improved A/B testing. Immersive in-game ads. Geo-based, controlled experiments. The tech giant said the updates are designed to “enhance creativity, diversify revenue and make data-driven…
Google today announced Gemini, a multimodal large language model, and confirmed the AI model will be added to Search and Ads in the coming months. Gemini in Search. Gemini will become available in Search, Ads and other products in the coming months. But Google Search is already testing Gemini, which has reduced the latency of…
From home services to SEO and everything in between, do-it-yourself (DIY) content is one of the best ways businesses can engage with their audience online. You’re probably wondering, “How will showing potential customers how to do my work going to help grow my business?” DIY content has always been popular, but the continued rise in…
In an increasingly crowded digital world, it’s never been more crucial to distinguish yourself from the competition. Earning an industry award is one of the best ways to quickly and affordably rise to the top of your field while impressing clients and boosting company morale. Enter the 2023 Search Engine Land Awards by next Friday, September 1 (the final…