Whether we know it or not, we’re caught in a paradox. There is an industry-wide obsession among SEOs with scalability. More specifically, how we can use generative AI to help with scalability. With unprecedented advancements in AI as of late, it’s no surprise. On the one hand, efficiencies of scale are amazing and AI can…
Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI…
At least 69 of the 1,000 most popular websites in the world have blocked GPTBot, the new web crawler OpenAI introduced Aug. 7, according to a new analysis. And the percentage of sites is increasing by about 5% per week, according to AI content and plagiarism service Originality.ai. Why we care. To block or not…
The sources cited in Google AI Overviews now match webpages from the top 10 Google organic search results 99.5% of the time. This new data was shared on LinkedIn by Mark Traphagen, VP of Product Marketing and training at seoClarity, an enterprise SEO platform. The finding is based on seoClarity’s analysis of 36,000 keywords. Why…
If you run a local business and find that your Google Business Profile has been suspended, it can have a devastating effect on your business. Your phone may stop ringing. Customers may stop coming to your location. The loss of revenue is real. Your first instinct may be to panic and just go through the…
You’ve likely heard that a picture is worth a thousand words, but can a large language model (LLM) get the picture if it’s never seen images before? As it turns out, language models that are trained purely on text have a solid understanding of the visual world. They can write image-rendering code to generate…
As technology advances and high-speed internet connects more people, businesses of all sizes are realizing the power of video content to build their identity and engage with audiences. This article explores how brands are leveraging video to stand out in a crowded market. We’ll look at why video is so effective, examine case studies of…
The September 2023 Google helpful content update is rolling out as of yesterday at about 4:20 pm ET and while we expect it to continue to roll out for the next two weeks, everyone wants to know what to expect from this update. Thankfully, Google dropped some clues in its revisions to its search documentation…
Large Language Models (LLMs) have proven to be really effective in the fields of Natural Language Processing (NLP) and Natural Language Understanding (NLU). Famous LLMs like GPT, BERT, PaLM, etc., are being used by researchers to provide solutions in every domain ranging from education and social media to finance and healthcare. Being trained on massive…
Google is encouraging merchants to enable “conversion annotations” – social proof badges that highlight a product’s purchase popularity when displayed in Google Shopping ads. What’s new. Conversion annotations like “best selling” or “1K shopped here recently” provide visual cues about a product’s sales performance directly in the ad unit. Why we care. Conversion annotations incentivize…