It has been a full nine days since I last reported about a Google Search ranking algorithm update and now I am seeing signs of another one starting yesterday, August 3rd through today, August 4th. Both the chatter within the SEO industry spiked and we saw some of the third-party Google tracking tools show a…
Enormous large language models (LLMs) can exhibit appealing skills like producing human-like discourse and responding to complicated inquiries because they have been trained at scale on large text corpora. While undoubtedly amazing, most cutting-edge LLMs are trained on text-only data downloaded from the Internet. They frequently cannot absorb concepts based on the actual world because…
For the original iTunes version, click here. Google has a bug with the Google News Publisher Center where some publishers’ feeds were days behind, and it seems fixed now. Google said the visibility for HowTo and FAQ rich results would drop significantly for most publishers. Google said don’t delete old content because you think…
As we bid Google Universal Analytics its final adieu, we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). We wanted to know how its meeting the needs of digital marketers, its privacy compliance, and what’s on the roadmap for enhancements. (The interview was editied for…
Generally, above the Google Explore is a “more results” button, but Google is now testing adding “Follow This Search” next to the More Results button. The follow feature probably is related to the follow feature Google announced last month. Shameem Adhikarath posted about this on X – he shared this screenshot with me: Syed Irfan…
Google took center stage at the IAB NewFronts in New York City, pitching advertisers on their evolving streaming ad offerings. The big idea: With streaming continuing to fragment audiences across various platforms and services, ad giants are competing to offer marketers unified solutions for reaching those viewers. Why we care: This new means of doing…
On average, Americans now check their phones 262 times a day and daily screen time averages over five hours per day. People are using their phones more frequently, for longer periods of time, and are shopping from their phones more than ever before. With 54% of web traffic coming from mobile, adding text messaging (also…
Reddit unveiled new features for its Ads Manager, including an ads inspiration library, AI copywriter and image auto-cropper. These tools aim to help advertisers, especially small businesses, create more effective ads that resonate with Reddit’s unique community. Why we care. Small businesses often lack the time and resources to craft platform-specific ad content. These AI-powered…
X is rolling out its ChatGPT rival, Grok, to Premium+ subscribers. Grok was developed by xAI, the artificial intelligence venture founded by Elon Musk in July 2023. It is available to users in the U.S. Availability in other countries is expected soon. Why we care. Generative AI is now a crucial tool for SEO and…
Microsoft announced a number of updates to Copilot today, specific to Bing Search, its generative search experience and Deep Search features are expanding more with this news. Generative search. Bing said it is now expanding its Bing generative search experience for “informational queries”, such as how-to queries. Some examples include “how to effectively run a…