A bulletproof case for ditching the outdated editorial calendar in favor of a better, faster, and more impactful path to SEO results. Edna Chavira on August 14, 2024 at 9:06 am | Reading time: 1 minute SearchBot is thinking … Staying up-to-speed with the latest in SEO is critical to continued success… but it doesn’t have…
On Friday afternoon, Twitter decided to block unregistered, signed-out users, from seeing public tweets. That meant that for Google’s normal crawling purposes, it was unable to see some of these tweets. It seems that Google now has about 52% fewer Twitter URLs in its index today than it had on Friday, just a few days…
In just 48 hours we received around 400 responses to our poll question about Google Analytics 4. With the standard version of Universal Analytics sunsetting tomorrow (July 1), we asked you: What level of readiness are you (and/or your team) at when it comes to switching to GA4 from Universal Analytics? Despite plenty of frustration: Almost…
I often get asked how people can enter digital PR as a career. As of yet, there is no digital PR degree you can obtain. Most decent senior digital PR practitioners, like SEO professionals, are self-taught. The role itself is a hybrid – part PR, part SEO, part content marketer, part journalist. If you have…
Artificial Intelligence is evolving with the introduction of Generative AI and Large Language Models (LLMs). Well-known models like GPT, BERT, PaLM, etc., are some great additions to the long list of LLMs that are transforming how humans and computers interact. In image generation, diffusion models have gained significant attention from researchers as these models capture…
Reddit is significantly expanding its interest targeting categories for advertisers. The platform is increasing its current offering from 66 to 152, with additional topics and subjects also set to be rolled out in the coming weeks. Why we care. The expansion will create more opportunities for brands to serve ads to relevant audiences, which could…
I have spent most of my life feeling driven by the idea that I am not enough. Whether I’m applying for an award or talking about my career with someone over drinks, I don’t really feel comfortable listing my accomplishments. Even writing this article, I don’t feel my voice is particularly useful or cogent. Of…
I had the privilege of moderating a panel at SMX Advanced on PPC ad campaign structure. I had an enlightening discussion with Andrea Cruz, Director of Client Strategy at Tinuiti, and Greg Kohler, Digital Marketing Manager at ServiceMaster Brands. Here’s a recap of the session. Is Performance Max the only way forward for campaign structure?…
As a data professional, you should also know how to build predictive models with machine learning to solve business problems. And if you’re interested in machine learning, you’re probably also looking for the best resources to get going. Well, you can always choose a self-paced online course that best aligns with your learning preferences. But…
Sponsored Content In my decade of teaching online, the most significant inspiration has been that online learning democratizes access to education globally. Regardless of your ethnic background, income level, and geographical location—as long as you can surf the web—you can find an ocean of free educational content to help you learn new skills….