Bing is now testing its new generative search experience that combines the Bing search results and its language models to use AI to generate a different breed of search results, including an AI-generated search results pages. “I’m excited to share an early look at Bing’s new generative search experience. It combines the power of LLMs…
Videos are likely the most captivating tool to draw in prospects and guide them through the customer journey. For videos to be deemed a potent tool for your online strategy, there’s a crucial condition – they must be easily discoverable and suitable for indexing. This article tackles: Why technical SEO matters for video content. Self-hosting…
Google’s URL shortener service will stop serving completely on August 25, 2025, which will result in billions of redirected URLs to stop working after that date. Google stopped allowing us to make new redirects with this service back in March 2019, the service initially launched in 2009. “Starting August 23, 2024, goo.gl links will start…
Google will soon recommend linking your Display & Video 360 advertisers to Google Analytics. Once it detects an unlinked DV360 advertiser, you may start receiving these recommendations similar to the notification displayed in the image below: Why? Linking the DV360 advertiser allows you to export Analytics audiences and conversions to DV360. Additionally, you can view…
Advertisers have been encouraged to reevaluate their match type and bidding strategies to effectively optimize costs and maximize campaign performance. The advice was published in a new report conducted by Optmyzr that investigated broad match type vs exact match type. Although researcher and Optmyzr evangelist Navah Hopkins previously strongly supported broad match in favor of…
Google’s local search results have been shifting quite a bit since the start of 2024. As with the rise of Reddit and other forums, Google is trying to serve users more relevant and relatable content – and in the local space, that means showing users more localized content. Specifically, we have seen a major shift…
A couple of months ago, Google launched course info rich results in the Engish regions but now it may be rolling out beyond those regions. Some SEOs in India are now seeing it for the first time, keep in mind, they are English results but not necessarily in English regions. Shameem Adhikarath spotted this for…
The Federal Laboratory Consortium (FLC) has selected MIT Lincoln Laboratory’s Timely Address Space Randomization (TASR) as one of the recipients of their 2024 Excellence in Technology Transfer Award. This cybersecurity technology was transferred in 2019 and 2021 to two companies that develop cloud-based services. TASR has the potential to help harden many cloud-based servers…
Artificial intelligence experts and industry executives, including one of the technology’s trailblazers Yoshua Bengio, have signed an open letter calling for more regulation around the creation of deepfakes, citing potential risks to society. “Today, deepfakes often involve sexual imagery, fraud, or political disinformation. Since AI is progressing rapidly and making deepfakes much easier to…
In today’s experience economy, customers expect personalized and relevant experiences at every touchpoint. But maintaining that level of personalization at scale is becoming even more challenging with third-party cookies going away. Join our expert panel to learn how Salesforce allows marketers to unify customer data into a single view – helping you drive true omni-channel…