Economic demands require marketers to do more with less. Today, small teams meet this demand by adopting AI to produce a greater output. Without AI, teams risk not meeting their goals due to limited resources. Likewise, advancements in PPC have changed how teams think about technology’s impact. Methods of targeting, designing creative and structuring campaigns…
TikTok is positioning itself as a prime destination for search discovery, touting its community-driven approach as a key differentiator from traditional search engines. New insights. TikTok released new insights emphasizing the platform’s role in driving discovery across the marketing funnel: 61% of TikTok users discover new brands/products on the app, 1.5x more than other platforms….
Google expanded Performance Max to help merchants drive sales directly through online marketplaces, such as Amazon. The big picture. Performance Max for Marketplaces allows sellers to create Google ad campaigns that send traffic to their product listings on third-party ecommerce platforms, without needing a website or Merchant Center account. Why we care. For marketers with…
AI-powered search engine Perplexity introduced a new product – Perplexity Pages – to select free and paid users on May 30. Content from these Pages has started appearing in Google’s AI Overviews and featured snippets. What are Perplexity Pages. Perplexity called it a way to share your knowledge with the world, via in-depth articles, detailed…
Here is a look at the Google Cloud sign on the Google Chicago office. We’ve seen plenty of photos from within the Google Chicago office, but here it is from the outside. I found this on Instagram. This post is part of our daily Search Photo of the Day column, where we find fun and…
The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. It’s fair to say that GA4 did not receive the warmest welcome….
Google has released a minor update to the Google Ads Editor. This is version 2.4.1 and I am not exactly sure what updates we have with this minor release. Google Ads Editor version 2.4 was released just a few weeks ago. I assume there were some bugs that warranted a new minor release to version…
Reddit announced a major revision to its conversation page ads, including a new placement within discussion threads. Trying to position itself as a leader in contextual advertising, Reddit is emphasizing the power of authentic conversations in an AI-dominated digital landscape. Why it matters. Reddit said that 2 in 3 users would purchase a product after…
A site owner posted on Reddit his concerns after noticing “hundreds of thousands” of backlinks from “AI-generated blog posts” directed to his or her site. John Mueller from Google said those links can be ignored and the posts might not be AI-generated anyway, not that it matters. The concerned site owner wrote: Hi u/johnmu We…
YouTube is expanding its link listing display on creators’ channel profiles. The platform now allows you to include up to 14 prominent clickable links near the ‘Subscribe’ button to create awareness of your other platforms, such as websites, social profiles, merch sites and any other links that comply with its Community Guidelines. The new feature…