If you run a local business and find that your Google Business Profile has been suspended, it can have a devastating effect on your business. Your phone may stop ringing. Customers may stop coming to your location. The loss of revenue is real. Your first instinct may be to panic and just go through the…
YouTube is expanding its link listing display on creators’ channel profiles. The platform now allows you to include up to 14 prominent clickable links near the ‘Subscribe’ button to create awareness of your other platforms, such as websites, social profiles, merch sites and any other links that comply with its Community Guidelines. The new feature…
Artificial intelligence (AI) in medicine is revolutionizing how clinicians handle complex tasks such as diagnosing patients, planning treatments, and staying current with the latest research. Advanced AI models promise to enhance healthcare by increasing accuracy and efficiency. The vast array of medical data, such as images, videos, and electronic health records (EHRs), challenges AI…
Google Ads is quietly testing a new “Promotions” feature within App Campaigns, offering advertisers a fresh way to drive engagement during key events. This beta feature is currently only available to a limited number of ad accounts, making it a rare find. Why we care: This new tool allows advertisers to create app-specific promotions, similar…
As you know, Microsoft released the Copilot App for iOS and Android but it does not support plugins like the Bing App. But don’t worry, Copilot will soon support plugins. Mikhail Parakhin, the CEO of Advertising and Web Services at Microsoft, announced that plugin support will be added to the Copilot mobile apps. Here is…
The new buzzword in SEO is information gain. And like all new buzzwords, SEOs are throwing it around like we’ve just discovered fire. But there’s a massive problem. Information gain means different things to different people. In this article, you’ll learn about information gain and how to use it to your advantage. The 3 schools…
In an interesting turn of events, Apple has filed a lawsuit alleging a leak of classified information about projects including the recently launched Journal app. This development comes just days after the iPhone maker got hit with a lawsuit by the US Department of Justice for allegedly creating a walled garden with its devices…
Google Ads has clarified its new “limited by bid strategy” indicator. Digital marketing expert Anthony Higman first noticed the pop-up on an enhanced manual CPC campaign. He shared a screenshot of the notification on X (formerly known as Twitter) and claimed there no further explanation had been provided: After the screenshot raised concerns in the…
Publishers impacted by recent Google algorithm updates might never fully recover to previous traffic levels. That’s one thing that stood out to me in a newly published interview with Google Search Liasion Danny Sullivan, conducted by Barry Schwartz. Ranking improvements possible? Schwartz pointed out examples of websites impacted by recent Google algorithm updates to Sullivan….
Google is rolling out changes to comply with new state privacy laws and user opt-out preferences across its ads and analytics products in 2024. The big picture. Google is adjusting its practices as Florida, Texas, Oregon, Montana and Colorado enact new data privacy regulations this year. Key updates include: Restricted Data Processing (RDP) (which is…