Microsoft Bing is testing showing a “trending” label in the visually explore box within its search results. This may show up on some visually explore search boxes if Bing thinks the topic is trending. This feature was spotted by Khushal Bherwani on X and then Shameem Adhikarath on X a day later. Here are some…
Search marketers are less satisfied with their jobs than they were a year ago, according to a new Search Engine Land survey. Why we care. Search marketing continues to be a rewarding career. However, any job comes with a variety of challenges and responsibilities that were beyond the scope of the 2024 Search Engine Land…
Elon Musk’s artificial intelligence startup xAI said on Thursday it will launch an enhanced version of its chatbot Grok. The new version, called Grok-1.5, will be made available to early testers and existing Grok users on social media platform X, formerly known as Twitter, in the coming days, xAI said in a statement. The…
If you do some sports-related queries, sometimes, Google Search will let you rate the players and then see how those players line up against each other based on their ratings. I have no clue if this is new, I tried to Google it to find others covering this, but I did not find anything. But…
I might have inadvertently insulted Bret Taylor and Clay Bavor when I interviewed them about their new AI startup last week. Their new company, Sierra, is developing AI-powered agents to “elevate the customer experience” for big companies. Among its original customers are WeightWatchers, Sonos, SiriusXM, and OluKai (a “Hawaiian-inspired” clothing company). Sierra’s eventual market…
For two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce) account, testing various features, including: This article delves into those tests, explaining the rationale behind them, the outcomes achieved and the implications for your own Google Ads accounts. TL;DR We ran 54 experiments over two years covering a range of…
SEO conversions and tracking go well beyond a direct sale or lead in your pipeline. They can be: Newsletter and SMS subscribers that turn into sales. Win-back campaigns where customers haven’t shopped yet or rediscovered you. Bringing job seekers to your job listing pages, resulting in lower costs of hiring new employees. If you only…
LinkedIn has introduced sponsored articles, providing marketers with an additional tool that may contribute to enhancing brand awareness, increasing engagement, and driving lead generation. Why we care. As LinkedIn users will not have the hassle or inconvenience of having to leave the platform to read the sponsored content, this could result in higher engagement. How…
Google Search seems to be testing a new search box that is titled “from your notifications.” I assume this works for Android devices only, where Google Search can detect the Android notifications, and show them when the query may be relevant to the notification? This was spotted by Deepak Yadav who shared a screenshot of…
Artificial Intelligence and Machine Learning are the trending fields of today’s time. With the immense progress being made in AI, new innovations are transforming the way humans interact with machines. Reasoning in human intelligence is a significant part of Artificial Intelligence. A number of theorems-proving approaches have been researched, such as Automated theorem proving (ATP),…