Google Analytics 4 has unveiled eight new features to improve app campaign measurement and performance. The additional AI-powered insights have been set up to give marketers a better understanding of how users behave across both web and app – all in one place. Why we care. The more insights you have into who your target…
Large Language Models have shown immense growth and advancements in recent times. The field of Artificial Intelligence is booming with every new release of these models. From education and finance to healthcare and media, LLMs are contributing to almost every domain. Famous LLMs like GPT, BERT, PaLM, and LLaMa are revolutionizing the AI industry by…
Multimodal Large Language Models (MLLMs) have demonstrated success as a general-purpose interface in various activities, including language, vision, and vision-language tasks. Under zero-shot and few-shot conditions, MLLMs can perceive generic modalities such as texts, pictures, and audio and produce answers using free-form texts. In this study, they enable multimodal big language models to ground themselves….
You’ve probably heard the news: Google Ads and Google Analytics 4 will completely retire first-click, linear, time decay, and position-based attribution models in September. Last-click and data-driven attribution models will remain available, along with external attribution. What some PPC marketers don’t realize is that Google won’t just discontinue these attribution models from a bidding standpoint….
LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. With the platform’s new Media Planning API, you can use real-time data signals to assess the expected reach and frequency of campaigns before allocating any budget. Why we care. A clearer understanding of a campaign’s potential…
Google appears to have pulled back further on AI Overviews following well-earned criticism about its AI-generated answers giving users incorrect, misleading and dangerous answers. Let’s dive into new findings from two separate SEO platforms: SEOClarity looked at 2,700 keywords. SERanking analyzed 100,000 keywords. AI Overviews reduction. Google is showing AI Overviews less often, though the…
Zomato, the food delivery service platform is acquiring Paytm’s movie and events ticketing businesses at a whopping ₹2,048 crore. Zomato is a well-known online platform in India which has been expanding its services from food and grocery delivery services to booking live events and concerts. While the entertainment ticketing business is highly dominated by…
I am seeing a spike in the number of complaints around reviews going missing from Google local business profiles. This week, there are tons of new complaints that reviews that were once on a local listing in Google Search is now missing or gone. I cannot share all the threads with these complaints but if…
While auditing PPC accounts from agencies, freelancers and in-house teams, I’ve found that Performance Max campaigns typically fall into one of four categories. Below, I’ll break down each category, discuss their pros and cons and share some insider tips on how we run our accounts. This should help you make the most of opportunities in…
Communicating with your customers across channels is crucial to providing positive experiences. However, often this means regularly replicating and syncing customer data across different systems in order to deliver differentiated and personalized campaigns. But with all of this data movement, you end up stuck with a version of (not so real) “real-time” marketing data. The…