Microsoft Researchers Introduce KOSMOS-2: A Multimodal Large Language Model That Can Ground To The Visual World

Multimodal Large Language Models (MLLMs) have demonstrated success as a general-purpose interface in various activities, including language, vision, and vision-language tasks. Under zero-shot and few-shot conditions, MLLMs can perceive generic modalities such as texts, pictures, and audio and produce answers using free-form texts. In this study, they enable multimodal big language models to ground themselves….

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Feed, Stories, Reels and more

Facebook has updated its resource explaining how it ranks content across its website, including Feed, Stories and Reels. Meta has also announced new tools and features for improved transparency on the social network, which will better assist marketers. Why we care. Marketers and advertisers need a strong understanding of how Facebook ranks content in order…

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Google Sneaker Illustration

Here is a cool photo I found on Reddit of someone who either posted a photo of or created the illustration of a Google-style sneaker. Would you wear this sneaker? This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry…

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How to balance competing forces in SEO

We all want to demonstrate strong results for our clients or stakeholders. But sometimes, pushing to an extreme can undo our efforts. This is much more obvious between different disciplines and departments. For example, designers (or UX / CRO specialists) may think they can increase a site’s conversion rate by 10% by cutting content and…

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How to rank higher and convert better

Due to Google’s algorithms constantly evolving, it can be difficult to determine areas to focus your SEO efforts on for maximum results. Yet, there’s one ranking factor that’s always worth optimizing for: content. With the launch of the helpful content system, there’s no doubt that content tailored to people’s needs can naturally secure a high…

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Google to issue Display & Video 360 linking recommendations

Google will soon recommend linking your Display & Video 360 advertisers to Google Analytics. Once it detects an unlinked DV360 advertiser, you may start receiving these recommendations similar to the notification displayed in the image below: Why? Linking the DV360 advertiser allows you to export Analytics audiences and conversions to DV360. Additionally, you can view…

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