Google Search is rolling out a change to its About this page/result feature where it includes links to the Internet Archive’s Wayback Machine. This enabling searches to view the previous version of a given webpage. Google added this feature likely because of the complaints about Google removing the cache link from that feature. What Google…
TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. Advertisers can now target users on its search results page. Previously, ads on TikTok’s search page were more generic. But now brands can tailor their ads to align with specific search behaviors. Why it matters. TikTok…
Most digital agencies today are willing to hire beginner marketers. Unfortunately, many do not provide meaningful training on pay-per-click (PPC) marketing. Even worse, some colleagues might hide or misrepresent essential information. While you can find much of that information online for free, it’s often a complicated mess. To address this, here is a basic five-step…
In August, Google rolled out one of its most significant updates of the year. Many SEOs believed it was a partial rollback of the controversial Helpful Content Update – a potential mea culpa from Google. While some sites have benefited from the changes, others have experienced sharp declines in traffic. This case study dives into…
Did you know that the new Google Search Generative Experience that launched to us a month ago shows nearby stores that have products in stock directly in the generative AI answer. This might not be new, but based on my early tests, I don’t believe I’ve seen Google SGE show “Stores,” and I definitely didn’t…
Duane Boning ’84, SM ’86, PhD ’91 has been named the next MIT vice provost for international activities (VPIA), effective Sept. 1. Boning, the Clarence J. LeBel Professor in Electrical Engineering and Computer Science (EECS) at MIT, succeeds Japan Steel Industry Professor Richard Lester, who has served as VPIA since 2015. The VPIA provides…
Google Merchant Center has been automatically creating and applying promotions to some of your products over the Black Friday holiday season. The truth is, Google has been doing this for some time, but more are noticing this now because there are a lot of discounts going around this season. In fact, the new Merchant Center…
Google has been downplaying the importance of links in its ranking algorithm for the past couple of years now. But last Thursday, at PubCon, Gary Illyes from the Google Search team said he wouldn’t even put links into the top three ranking signals Google Search uses. Gary was quoted saying this in several posts on…
Some Google advertisers are convinced Ad Strength is a pointless metric that should be ignored. The diagnostic tool, touted by the search engine as an effective way to assist marketers in creating better ads, has faced harsh criticism, with some labelling it a “waste of time.” What’s more, many marketers have noticed a peculiar trend:…
Recent Google scandals have raised concerns about search result fairness, accuracy, transparency and the ethics of big brands’ dominance. This article explores how these factors collide by examining Google’s use of search engine results page (SERP) list-based features to further their monetary gains while going against their own content guidelines and advice. By the end,…