Data storytelling helps marketers present complex information in a relatable and compelling format – which plays a heavy hand in engaging consumers, influencing decisions and creating brand loyalty. Join experts from Marigold for a 20-minute data storytelling masterclass and learn how to increase your conversions using data storytelling. Register and attend “Data Storytelling Masterclass,” presented…
YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. These updates include: Shopping Collections. The Affiliate Hub. Enhanced tagging. Fourthwall. Why we care. If you are a YouTube Shopping creator or a brand that sells products on the platform, these new capabilities and features could be…
Perplexity, an AI-powered search engine, is planning to introduce native advertising in related questions, according to Adweek. How it will work. Related questions, which include links to sources, account for 40% of Perplexity’s queries. So Perplexity plans to add relevant, related brand-sponsored questions along with organic questions. Brand safety. It will be “a paramount priority,”…
We want to hear about your search marketing career. Please take the Salary and Career Survey from MarTech, Search Engine Land’s sibling site. This year’s survey should take you only about three minutes to complete. The survey results will be released in the first quarter. TAKE THE SURVEY If you thought ushering the 2020s in…
Reddit is partnering with ad measurement firm Integral Ad Science (IAS) to provide advertisers with third-party validation for campaign delivery across its platform. Why it matters. The integration of IAS’s Total Media Quality suite gives Reddit advertisers globally an added layer of trusted, independent measurement around brand safety, viewability and invalid traffic. Why we care….
Bing Chat will soon allow you to copy and image to your clipboard and paste it directly into the query or search box. This will make it faster than manually uploading the image to Bing Chat. Mikhail Parakhin, Microsoft Bing’s CEO, said on Twitter that this feature should be live on Monday, August 28th. Here…
Google seems to be rolling out a new Google Lens feature that lets you record with your camera and also speak with your voice on top of that video. Then Google Lens will match the video or image with your spoken text to give you a set of search results or an AI Overview. This…
NASA has achieved a significant milestone by confirming the discovery of six new exoplanets: HD 36384 b, TOI-198 b, TOI-2095 b, TOI-2095 c, TOI-4860 b, and MWC 758 c. This discovery brings the total number of confirmed exoplanets outside our solar system to 5,502, marking a noteworthy advancement in our understanding of the universe…
LinkedIn is launching a new solution for monitoring campaign performance without third-party cookies. Dynamic UTMs, which will be available to all users globally by the end of March, simplify adding custom tracking elements to campaign URLs, improving tracking accuracy. Previously, marketers had to manually create UTM parameters for their campaigns, but with Dynamic UTMs, this…
Google Ads has this advertiser verification program and now advertisers can use their DBAs (“doing business as”) or trade names for that verification. Google said these names are accepted if the legal documents also state the names and in many legal documents, it does ask for DBAs to be listed. Google wrote yesterday afternoon, “In…