Reddit shows up 97.5% of the time in Google Search product review queries and accounts for nearly two-thirds of the slots reserved for Google’s Discussions and forums SERP feature, a new analysis finds. Why we care. Reddit can be a valuable resource for searchers but appears to have an obvious spam problem. More than half…
OpenAI’s APIs, especially the large language model (LLM) GPT-4 and its chatbot ChatGPT, have gained significant popularity in the past year. Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO-related tasks. This article compares…
Bing is now testing showing branded side labels next to each search result listing. We saw earlier more basic side labels and before that branded side bars for some search queries. I am also seeing favicons on the side of the snippets. Bing is always very busy testing these things. This was spotted by Frank…
Google AI Overviews are triggered 10-20% less for signed-out users. While this percentage varies by industry, it is particularly noteworthy right now for ecommerce queries, which trigger AI Overviews 90% less often for signed-out users. Why we care. We’ve been closely watching the evolution of Google’s AI Overviews because it has the potential to disrupt…
Google has rolled out automatically created assets (ACA) for general availability. The search engine has also expanded the feature to seven new languages: Dutch French German Italian Japanese Portuguese Spanish Previously, ACAs were only available for advertisers running campaigns in English in open beta. What are automatically created assets? Automatically created assets is a campaign-level…
A new Google Ads tool – Cross-Media Reach Measurement – lets advertisers measure deduplicated, on-target reach and frequency across video campaigns. Why it matters. This tool helps advertisers understand the efficiency of their YouTube video campaigns compared to TV, providing a comprehensive view of brand campaign performance. Why we care. This tool essentially empowers advertisers…
30-second summary: Send emails manually to be able to build longer-lasting relationships with your recipients Set up your email signature to make your emails look professional Track email opens to be able to tell which emails were never seen Create an effective follow-up strategy (which includes Twitter) Organize your email campaigns using labels Email fatigue…
With all these unconfirmed Google search ranking updates over the past couple of months and the Google results being super volatile, we are all asking when Google will confirm the next Google search update. The last confirmed update was the April 2023 reviews update, so it has been three months since Google confirmed an update…
Google announced that all merchants will be migrated (or as Google put it “upgrading”) from the old Google Merchant Center to Google Merchant Center Next by September (next month). We knew this was coming, we covered the upgrade emails back in July but here is the official announcement. Google wrote last night, “Merchant Center Next:…
In this new age of AI-driven search, it’s essential to move away from siloed marketing strategies and realign to future-proof your position in the SERP. This article outlines seven key focus areas for maximizing your brand’s presence in AI-driven search. The evolving AI-powered search landscape and the rise of zero-click results Up to 59% of…