Google Ads is testing a conversions account level diagnostic tab in alpha. A spokesperson confirmed to Search Engine Land that the feature is set to launch next year with further details expected to be released soon. Why we care. This new feature gives deeper insights into your current measurement setup, allowing you to assess what’s…
Google has a new review algorithm that the search company says it better anf faster at taking down fake reviews from local listings in Google Search and Google Maps. “In 2023, this new algorithm helped us take down 45% more fake reviews than the year before,” Google announced. Google receives a lot of contributions to…
Bing is testing not displaying, hiding, the site’s URL in the search result snippets. Google has been testing this on and off for years and flip-flopping with that. But now Bing is doing the same – testing removing the full URL in the search results. This was spotted by both Frank Sandtmann and Shameem Adhikarath,…
I have spent most of my life feeling driven by the idea that I am not enough. Whether I’m applying for an award or talking about my career with someone over drinks, I don’t really feel comfortable listing my accomplishments. Even writing this article, I don’t feel my voice is particularly useful or cogent. Of…
YouTube is expanding its link listing display on creators’ channel profiles. The platform now allows you to include up to 14 prominent clickable links near the ‘Subscribe’ button to create awareness of your other platforms, such as websites, social profiles, merch sites and any other links that comply with its Community Guidelines. The new feature…
Apple updated the App Store’s Search tab, removing the Discover section and placing suggested apps, including ads, more prominently below the search bar. Why it matters. Advertisers will now have their apps showing at the top of the Search tab potentially increasing their ad exposure as well as leading to higher click-through rates for app…
If you are anything like me, once you start diving into a project, it can be difficult to stop. Doing SEO feels like dealing with a never-ending set of tasks. Setting boundaries is essential for managing expectations and caring for your well-being. When I tell people what I do, they often envisage me tapping away…
From cameras to self-driving cars, many of today’s technologies depend on artificial intelligence to extract meaning from visual information. Today’s AI technology has artificial neural networks at its core, and most of the time we can trust these AI computer vision systems to see things the way we do — but sometimes they falter. According…
Nathanael Jenkins had always wanted to study aerospace engineering, he just hadn’t quite found the right place for it. He had explored options close to his home in Hampshire, U.K., but had never considered studying in the United States. That changed when a family vacation brought him to the MIT campus in 2018. “MIT…
Google Ads has started rolling out Demand Gen globally so that all customers now have access. Described as the “next generation of Discovery campaigns,” it comes with new features, inventory, and insights, as well as an enhanced ad creation flow. In addition, Discovery ads upgrades are beginning this week and will continue to be implemented…