Did you know that the new Google Search Generative Experience that launched to us a month ago shows nearby stores that have products in stock directly in the generative AI answer. This might not be new, but based on my early tests, I don’t believe I’ve seen Google SGE show “Stores,” and I definitely didn’t…
Huge libraries of drug compounds may hold potential treatments for a variety of diseases, such as cancer or heart disease. Ideally, scientists would like to experimentally test each of these compounds against all possible targets, but doing that kind of screen is prohibitively time-consuming. In recent years, researchers have begun using computational methods to screen…
If I had to sum up this month, I’d call it the month of way too many unconfirmed Google search ranking updates. I wrote about five of these, but it felt like there were even more. Google pushed a quality update for its Search Generative Experience. Google dropped a ton of SEO topics and finally…
Recent developments have seen a remarkable increase in the capability of large language models (LLMs), with generative pretrained transformer (GPT) models showing significant promise. The transition from GPT-3 to GPT-4, as well as the appearance of other LLMs like PaLM and LLaMA, demonstrated a considerable improvement in problem-solving and natural language understanding skills. Additionally, generative…
Matt Abbagnaro was kind enough to meet me in some parking lot last minute to discuss search marketing. We picked the parking lot so I can find an Electrify America charging station and charge while we do our interview. I did not find the charger, they were broken anyway, and I decided to just drive…
Artificial Intelligence has limitless possibilities, which is truly evident from the new releases and developments it introduces everyone to. With the release of the latest chatbot developed by OpenAI called ChatGPT, the field of AI has taken over the world as ChatGPT, due to its GPT’s transformer architecture, is always in the headlines. From deep…
If you manage paid media accounts of any kind, you probably deal with many requests and questions from clients, bosses and other stakeholders. Common requests could include launching a new campaign, pulling together a report, or asking for your perspective on a recent platform change or emerging trend. Depending on your job seniority, you may…
There has been a remarkable surge in the use of algorithms and artificial intelligence to address a wide range of problems and challenges. While their adoption, particularly with the rise of AI, is reshaping nearly every industry sector, discipline, and area of research, such innovations often expose unexpected consequences that involve new norms, new expectations,…
Dynamic search ads (DSA) have been a staple in Google Ads and Microsoft Ads management for years. This powerhouse campaign type/setting enhances advertisers’ ability to use their organic search strength to inform their PPC campaigns. By allowing Google to crawl their site and find the right landing page for a user’s query, advertisers can leverage…
A Field Programmable Gate Array (FPGA) is an integrated circuit that can be configured and customized after manufacturing. These chips are called “field-programmable” because of this ability. They consist of programmable logic blocks that can be set up to carry out a wide range of functions or act as logic gates, providing the user with…