In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make content work for your bottom line, you’ve got to align your strategies with your revenue goals. Let’s explore how to craft content that grabs…
Google’s potential HubSpot acquisition is expected to face resistance from both U.S. and European antitrust regulators. Although Google hasn’t officially bid to acquire the online marketing software company, valued at $35 billion, experts are discussing whether such a move could curb competition. While some argue it wouldn’t significantly limit competition, many believe that such a…
Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI…
As an agency, consultant or in-house provider, delivering quality is a top priority. But what exactly defines a “quality” SEO service? Is it solely about achieving results? Or are there other important factors to consider? This checklist outlines key elements to assess and improve the quality of your SEO services. Does price impact your service…
Google is once again tinkering with the design of its app for Android users. The latest experiment involves a bottom search bar redesign, a feature initially introduced in 2021 and later revamped in late 2023. This time, Google is testing a Material 3 bottom bar redesign with an integrated search field. A lucky user…
Google is testing showing local carousels, local search results to Business Profile listings, within the related searches section. It seems off but Google is sub-categorizing them with the types of local results they are. This was spotted by Greg Sterling who posted about this on X, he wrote, “David Mihm discovered an EU-style local “Aggregator…
Microsoft is testing showing more grouped cards in the Bing Search knowledge panel design that it launched earlier this year. Bing is showing four more cards, by splitting some of the cards in half, to make room for these knowledge bits. This update was spotted by Shameem Adhikarath on X who shared this screenshot: To…
Google is testing labeling product images in the product grid search results with a label that says “product.” I am unsure if this is Google mislabeling the percent discount tag and sticking “product” there instead or if this is a real feature test. I mean, we’ve seen Google label image search with product labels but…
Google’s Search Liaison, Danny Sullivan, explained that while SEOs hate to see Reddit and other forum threads show up so often in the Google Search results, searchers like seeing them. In fact, he said that searchers seek content out from these forums, and this is why Google shows them so often in the search results….
This week, I posted the big Google Webmaster Report for April; it is an excellent place to catch up quickly on the news. Google’s March 2024 core update had some volatility this week, and it is still rolling out. There are still no helpful content update victims who recovered, but there are core update recoveries….