We all want to demonstrate strong results for our clients or stakeholders. But sometimes, pushing to an extreme can undo our efforts. This is much more obvious between different disciplines and departments. For example, designers (or UX / CRO specialists) may think they can increase a site’s conversion rate by 10% by cutting content and…
Artificial Intelligence is evolving with the introduction of Generative AI and Large Language Models (LLMs). Well-known models like GPT, BERT, PaLM, etc., are some great additions to the long list of LLMs that are transforming how humans and computers interact. In image generation, diffusion models have gained significant attention from researchers as these models capture…
Italian competition watchdog AGCM launched an investigation into Google’s user consent practices for ad profiling. Why it matters. This probe highlights growing scrutiny of Google and the data practices of Big Tech in Europe, especially under new regulations like the Digital Markets Act (DMA). Details: The investigation focuses on how Google obtains consent to link…
Media companies and publishers play a pivotal role in affiliate marketing. They are in the position to wield significant influence, enhance search engine rankings and drive substantial revenue for businesses. However, recent shifts in the industry have seen traditional publications lose their traffic, with smaller, newer players dominating Google’s top positions. I’ve worked with several…
With learnt priors, RGB-only reconstruction with a monocular camera has made significant strides toward resolving the issues of low-texture areas and the inherent ambiguity of image-based reconstruction. Practical solutions for real-time execution have garnered considerable attention, as they are essential for interactive applications on mobile devices. Nevertheless, a crucial prerequisite yet to be considered…
Are you struggling to rank higher on search engines? Is SEO a pain for your business? Fear not! There are plenty of SEO tools available to help you improve your website’s ranking and drive more traffic to your page. Here are some of the top SEO and keyword research tools you can use to take…
Join Acquia for our next stop on our Digital Freedom Tour in Boston. Join a packed two-day agenda full of thought-provoking keynote speakers, breakout sessions led by industry experts and practitioners and workshops. You can expect today’s most impressive digital leaders to share their expertise, insights and secrets to creating customer experiences that truly make…
In today’s paid search environment, the ability to build powerful and proficient PPC teams is paramount. Paid search teams require a blend of PPC expertise, data analysis, communication skills and team collaboration. This article explores how to build a paid search team that aligns with your organization’s objectives and delivers outstanding results for your brand…
SEO has traditionally been viewed as an acquisition channel, focusing on ranking websites to generate more traffic and leads. However, the role of SEO can extend far beyond just acquisition. This article explores how SEO can strategically influence user activation, retention, and community building to drive long-term growth and customer loyalty. The role of SEO…
Facebook is launching an updated video player that provides a consistent design for all video lengths, including Reels, longer videos, and Live content, in one fullscreen. This updated video player, which bears a striking resemblance to TikTok, will initially roll out on iOS and Android devices in the United States and Canada, with a global…