The top business intelligence solutions make finding insights into data and effectively communicating them to stakeholders easier. It has never been more crucial for businesses to sift through massive amounts of data in search of meaningful insights, as data can now be collected on everything from sales and marketing to workflows and efficiency to hiring…
Websites using first-person pronouns, first-hand experience and a cookie consent banner were more likely to see positive visibility gains during Google updates, according to a new correlation study from Zyppy SEO. Meanwhile, fixed footer ads and fixed video ads were two features that were likely to negatively impact websites. Why we care. Credibility and experience…
Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). Why we care. Google…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads notified advertisers that some ad customizers will stop working soon. Google discontinued the limited use video carousel markup. Google Maps has new directions and travel…
Apple has been recently making headlines for holding talks with companies like Google and OpenAI to use their AI services in its devices. Recently, the company also invested in several AI startups for iOS 18. Now, Apple is reported to have partnered with a Chinese tech giant company named Baidu to take advantage of…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Assistant dropped 17 features, some are now defaulting to Google Search. Google said you can ignore spammy links from AI-generaed content. Google updated its Google Ads…
I’ve learned through experience to be cautious when using the words “content” and “scale” close to each other in SEO because it’s usually coded-speak for creating content in large volumes, primarily for search engines. We’ve seen time and time again this approach ending in disaster when the search engines work out what is going on….
Amazon and Google have several similarities regarding SEO and advertising. However, they behave very differently in some areas. One crucial area where Amazon stands apart is branded search. Branded search refers to the specific terms and keywords closely associated with your brand. This includes: Your brand name. Product names. Any other trademarked phrases or slogans your…
The exponentially expanding scale of deep learning models is a major force in advancing the state-of-the-art and a source of growing worry over the energy consumption, speed, and, therefore, feasibility of massive-scale deep learning. Recently, researchers from Cornell talked about Transformer topologies, particularly how they are dramatically better when scaled up to billions or even…
Google Ads has been showing larger images on and off for a while now. But here is an ad for a law firm that has really large images on the desktop search interface. This was spotted by Anthony Higman, who posted this example on Twitter – I should note that I cannot replicate this: To…