Trivago’s decision to opt out of Google’s new property promotion ads was apparently a costly mistake. Revenue was down 14% year-on-year to $137 million in the second quarter of 2023, following a decrease in website traffic, Trivago reported. Meanwhile, revenue for Expedia, which did advertise with on the search engine’s new ad unit, reported a…
Stability AI is a startup in the field of artificial intelligence best known for its Stable Diffusion image-generating AI technology. Today it has introduced a new free and open-source language model called StableLM. The model is offered in three different parameter sizes for the Alpha phase: three billion, seven billion, fifteen billion, and sixty-five billion….
Google Ads has launched a paid pilot offering enhanced customer service for small businesses. A select number of agencies and advertisers have been invited to trial the new program which offers one-on-one support tailored to specific customer needs. Why we care. Small business owners using the program can get specialised advice faster by using this…
Billions of users log into Meta technologies like Facebook and Instagram every day – an advertiser’s dream. But reaching these users with ads that are relevant to what they’re looking for is a challenge if you don’t have the right data, particularly in the era of third-party cookie deprecation and data privacy restrictions. To reach…
Some Meta advertisers received an alert yesterday when they opened their accounts. A source from Meta confirmed this alert was sent in error. What was announced? The message said setting new detailed targeting exclusions would no longer be possible when creating campaigns after June 28. Existing exclusions would remain unless ad set targeting is modified….
The Federal Trade Commission (FTC) has announced a final rule aimed at cracking down on deceptive practices in online reviews and testimonials. Why we care. Fake reviews can mislead consumers, waste time and money, and unfairly disadvantage honest advertisers. This rule gives the FTC more power to enforce against violators and deter AI-generated fake reviews….
The world of PPC management is changing faster now than in years past. New automation, economic shifts and developments in reporting capabilities are changing the role of a PPC agency. When I started out in PPC in 2012, I spent much of my time making manual bid changes. The work of a PPC agency was…
The Justice Department’s antitrust case against Google and its search engine dominance is set to begin Tuesday. The case, U.S. et al v. Google, focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition in both search and search advertising. This is one of several antitrust cases against…
The new Yahoo Search experience may launch as soon as a few months from now. Brian Provost, the Senior VP and General Manager of Yahoo Search, said the new Yahoo Search experience will be launching in the very early days of 2024. I believe what may launch first is more of a redesign and rebranding…
Researchers from MIT, the MIT-IBM Watson AI Lab, IBM Research, and elsewhere have developed a new technique for analyzing unlabeled audio and visual data that could improve the performance of machine-learning models used in applications like speech recognition and object detection. The work, for the first time, combines two architectures of self-supervised learning, contrastive learning…