Instagram is rolling out new features on Reels that will make it easier for brands to jump on trends, increase reach and edit videos. For the first time, you can search the Template Browser via category, making the Meta-owned platform far simpler to navigate. You will also now have access to more editing capabilities than…
Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first…
Google Ads is investigating reports of an issue impacting AdMob. The affected users have said that while they are able to access AdMob, they cannot retrieve their most recent data. Some clicks that are recorded from Apple iOS 17 devices are not being counted in the reports, leading to inaccurate reporting as a consequence. Why…
Google Local Services Ads added a new setting named direct business search. This setting gives advertisers the option to show their ads when someone searches for your brand or business directly. Yes, so if someone searches for your brand, they will see your website and local listing anyway, but you can also show your ads…
For consumers, spring may have just kicked off, but for ecommerce and retail marketers, holiday planning is in full swing. After celebrating the triumphs of 2023’s record-breaking Black Friday/Cyber Monday (BFCM) period, savvy marketers are already turning their attention to 2024’s critical holiday shopping season. In our BFCM playbook, we reveal data-driven predictions for the…
The number of Google Search queries without SGE increased last month from 25% to 65%. This is a surprisingly big drop, especially considering rumors that SGE could launch ahead of, or during, Google I/O next week. Search results without SGE increase. Why did this happen, starting in mid-April? The reduction of SGE can be traced…
LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. Why we care. By embracing Accelerate, advertisers can potentially improve their LinkedIn campaign performance while reducing time and resource investment, making it a tool worth exploring for B2B marketers. By the numbers: Cuts campaign creation time from…
Quick question: What exactly does Performance Max maximize? I’ll let you go first. You: “Performance Max maximized my profits.”Me: “No.” You: “Ah, I see. I am tracking revenue, not profit. So Performance Max maximizes my revenue”Me: “Nope.” You: “Uhh, OK, then it must be conversionsMe: “No, again.” You: “What? What else is there? Clicks then?”Me:…
Data has become the driving force behind financial resilience and success, giving marketers the challenge of navigating rising CPCs and automation. The need for advanced analytics and harnessing first-party data has never been more crucial to maximizing revenue and profitability. Enter the world of predictive analytics, where the key to above-and-beyond search performance lies in…
Explaining keyword research to those unfamiliar with SEO to gain support can be challenging. Stakeholders often find it difficult to grasp the value of SEO, and at the same time, SEOs struggle to communicate the benefits and contributions effectively. Fortunately, there are strategies available for SEOs to bridge this gap by employing their keyword research…