TikTok unveiled a suite of new AI and automation tools for advertisers at its TikTok World event, aiming to make it easier for brands to create effective ads at scale on the viral video platform. The big picture. TikTok is leaning into AI and automated ad tech as it looks to cement itself as more…
Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign performance. This article explores how SEO professionals can leverage GA4’s features to refine their strategies, from linking with Google Search Console to analyzing organic traffic and setting up custom events. We’ll examine specific…
Language models like GPT-3 are designed to be neutral and generate text based on the patterns they’ve learned in the data. They don’t have inherent sentiments or emotions. If the data used for training contains biases, these biases can be reflected in the model’s outputs. However, their output can be interpreted as positive, negative,…
Marketers haven’t had the easiest time migrating from Universal Analytics to Google Analytics 4. Some advertisers are so frustrated with the new tool, that they’ve even been holding funerals for UA in the hope that Google might get the message and make a sudden U-turn. Search Engine Land recently ran a poll to find out…
I do suspect it is used for evaluations for sure. I suspect in some ways it is used in RankBrain, just not as many people think it is. I also suspect everything could have changed or can change in the future. Microsoft may be testing shopping search filters in the product overlay within the search…
Google seems to be testing a new interface for the job search results. The old interface was more like a boxed in module, the new interface seems to flow more nicely and be more integrated into the search results user interface. This new design was spotted by Alexander Chukovski who posted the screenshot on X…
Google changed how it counts clicks and impressions for job listing and detail pages within the Search Console performance reports. You may notice an increase in clicks and impressions when filtering by job listings and detail pages but that is only because Google evaluates these data points differently than it did in the past. There…
TikTok has launched a Commercial Content Library to provide transparency around its paid advertising. Marketers will be able to use the database to research information about TikTok’s paid ads – as well as other content that’s commercial in nature, such as: The advertising creative. Dates the ad ran. Main parameters used for targeting (e.g. age,…
Google Ads is inviting select customers to join its Advisors Community, offering a rare chance to directly influence its products and services. Why it matters. This move signals Google’s push for more customer-centric product development, potentially shaping the future of digital advertising. Why we care. Advertisers have seen many updates to Google products that have…
User intent is the foundational piece of strategic SEO efforts. It’s the tool that can help your brands move beyond chasing consumers to delighting them with your content. This article what exactly user intent is, why it plays such a pivotal role in search, and how you can incorporate it into your SEO strategy. Understanding…