Microsoft seems to have rolled out a new shape for the favicons in its Bing search results. Instead of being circles, now they seem to be square. Khushal Bherwani spotted Bing testing this earlier, and when I tried this on New Year’s Eve, all my browsers only returned the square design for these search result…
Google allegedly prevented Yahoo Japan from accessing crucial technology required to generate targeted ad revenue from mobile searches from 2015 to 2022, according to Japan’s Fair Trade Commission (FTC). Google only changed its behavior after the FTC flagged the issues. Google then committed to giving Yahoo Japan access to keyword-tied targeted advertising technology, Bloomberg reported….
Google introduced new ad budget features for Local Service Ads, including the ability to set a maximum monthly ad spend limit for certain accounts. Why we care. This update gives advertisers more control over their spending, potentially preventing unexpected budget overruns. Key features: Immediate effect upon setting. Automatic campaign stoppage when limit is reached. Monthly…
Google Ads is rolling out a new tool that allows businesses to manage their first-party data in one place. With Google Ads Data Manager, marketers can analyze and use consented first-party data from different sources without needing to to look elsewhere in a privacy-centric way. The feature will initially launch in Google Ads to make…
OpenAI provides a wide selection of models, each with its own features and cost structure, to meet the needs of various applications. Models are regularly updated to reflect the most recent advances in technology. Users can also adjust the models to make them work better for them. OpenAI’s GPT models have allowed major natural language…
Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI…
BuzzFeed was one of the first major publishers to adopt heavy AI publishing. They drew scrutiny when a litany was plagiarized, copy-and-pasted, factually incorrect, awkward and simply poorly written. Most recently, they’ve resorted to shutting down entire business units because of their inability to compete. Sports Illustrated, also an early adopter, suffered from similar issues…
Many campaigns on TikTok, YouTube, Facebook and others fail simply because marketing teams need the right tools to maximize conversions. When increasing sales on Amazon and other marketplaces, you may be missing the mark on targeting, tracking and attribution. In this webinar, learn how to increase revenue with practical tips your marketing team can put…
Artificial Intelligence (AI) and Predictive Analytics are reshaping the way all businesses operate. In this article, we will key in on engineering applications of AI and Predictive Analytics. We will start with the general concept of Artificial Intelligence (AI). We’ll go into the details of Predictive Engineering Analytics applied to engineering. We will give details…
Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database by platform, date range (currently, only the previous seven days is available) and username. From here, you’ll get deeper insights into competitor…