Most digital agencies today are willing to hire beginner marketers. Unfortunately, many do not provide meaningful training on pay-per-click (PPC) marketing. Even worse, some colleagues might hide or misrepresent essential information. While you can find much of that information online for free, it’s often a complicated mess. To address this, here is a basic five-step…
Google officially rolled out the requirement for Consent Mode v2 for Google properties in the European Economic Area (EEA) to ensure its properties complied with the Digital Markets Act (DMA) in March. Consent Mode v2 introduced two new parameters: ad_user_data, which sets consent for sending user data related to advertising to Google. ad_personalization, which sets…
The Google interface we know today will be gone in less than three years. As ridiculous as this prediction may seem, I remember back in 2004 when Google.com finally overtook Yahoo.com. For eight years, no one thought that would ever happen, but it did. Why? Simply put, Yahoo had the best user experience on the…
How to facilitate spatial knowledge of models is a major research issue in vision-language learning. This dilemma leads to two required capabilities: referencing and grounding. While grounding requires the model to localize the region in line with the provided semantic description, referring asks that the model fully understand the semantics of specific supplied regions….
When training new technical SEOs, I find they struggle to identify action items from tools like Google Search Console and site crawlers (e.g., Screaming Frog, Lumar, OnCrawl). I presented on this topic at SMX Advanced 2024. For those who missed it, I’m recapping the presentation as a mini-series here on Search Engine Land. Commonly used…
In computer vision and graphics, photo-realistic portrait image synthesis has been constantly emphasized, with a wide range of downstream applications in virtual avatars, telepresence, immersive gaming, and many other areas. Indistinguishable from genuine images, recent developments in Generative Adversarial Networks (GANs) have shown a remarkably high image synthesis quality. Contemporary generative methods, however, don’t model…
On-page optimization is a crucial part of any SEO strategy. It includes optimizations made directly to the elements of a webpage to improve rankings in search engines and provide a better user experience. While off-page techniques like link building also play a role, you have full control over on-page factors, making them the foundation of…
Microsoft reported its strongest financial quarter to date after becoming a $3 trillion company. Search and news advertising revenue increased 8% year on year, excluding traffic acquisition costs that Microsoft pays to publishers. However, despite the rise in search and news advertising revenue marks a slowdown in growth in comparison to the previous quarter’s 10% increase….