Meta introduced new tools and features to existing tools that enable brands to monitor their reputation across its platforms. They include: Brand Rights Protection (updated). Rights Manager (updated). Intellectual property reporting center (new). These tools make it easier for businesses to monitor brand impersonation, prevent scams, report intellectual property infringement, and block infringing content across…
Are Google’s AI-generated summaries in their Search Generative Experience (SGE) interface unfairly stealing clicks from the website publishers who originally created those answers? This is the question everyone in SEO and digital marketing has been asking for a couple of months now. With Google’s latest update displaying links to SGE’s sources more prominently, now seems…
Apple has become the first big tech company to be charged with breaking the European Union’s new digital markets rules, three days after the tech giant said it would not release artificial intelligence in the bloc due to regulation. On Monday, the European Commission said that Apple’s App Store was preventing developers from communicating…
Wix now supports IndexNow, the Microsoft initiative to make indexing more efficient and faster. With that, Microsoft said, “more than 60 million websites are publishing over 1.4 billion URLs per day to the IndexNow API.” This is turned on by default, there is nothing Wix customers need to do. We recently spoke to Fabrice Canel…
For the original iTunes version, click here. This week, we covered that the Google October 2023 core update is done rolling out; it was a super and incredibly heated core update. Google also finished rolling out the spam update this morning, and the overlap is upsetting. X/Twitter is now blocking Bing Search, Bingbot, from…
Danny Sullivan, the Google Search Liaison, said on X that the number of issues and complaints posted in the forums about site names being wrong in Google search has “massively dropped” since the last Google site names update in July. Danny Sullivan said, “Since we released our improvement a few weeks ago, issues reported in…
This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey, specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Crafting relevant content through a deep understanding of the customer experience is vital for enhancing SEO and fostering brand loyalty. Utilizing the…
Google’s John Mueller has another good one-liner about SEO and Google ranking. He said on Mastodon, “No ranking factor compensates missing relevance, or missing user interest.” He explained, “it’s easy to forget that a site doesn’t just ‘rank’ on its own, it ranks for what it’s relevant for.” The context around these comments is from…
Google’s Danny Sullivan said it again, when it comes to what you do on your website, Google Search wants what your users want. Do what is best for your users, and Google will be happy. If you just think about what to do to make Google happy, it might result in your users not being…
The practice of relying solely on search volume as the defining metric for keyword research is becoming a relic of the past. While it can provide a glimpse into the popularity of a keyword, search volume doesn’t necessarily equate to relevance, nor does it ensure a successful content strategy. Future-proofing keyword research requires a more…