Facebook has updated its resource explaining how it ranks content across its website, including Feed, Stories and Reels. Meta has also announced new tools and features for improved transparency on the social network, which will better assist marketers. Why we care. Marketers and advertisers need a strong understanding of how Facebook ranks content in order…
Did you know that 65.8% of people think AI content is equal to or better than human writing? This is incredible, at least to me. With so much AI-generated content generated in the last year, it has become harder to distinguish whether a human wrote it unless there is a label. So the question is:…
Google will introduce a new Sensitive Events policy into the AdMob & AdSense Program Policies in February. Why we care. Without Google’s permission, non-compliance with policies may result in the disabling of ads serving on your site as well as the deactivation of your AdSense account. What is a Sensitive Event? A Sensitive Event is…
With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. Use this checklist from OneTrust as your roadmap to cultivate trust, ensure compliance, and build stronger, data-driven relationships with your customers. The Marketers First-Party Data Checklist covers seven essential steps: conducting a…
Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The agreement, one of the first of its kind in Europe, comes in response to Google’s plans to deprecate third-party cookies later this year. Why we care. As advertisers explore options beyond third-party cookies for targeted…
Gary Illyes from Google said in the recent Google SEO office hours the Google Indexing API may work for unsupported content formats, but that you shouldn’t be “surprised if suddenly it stopped working for unsupported verticals overnight.” He said this at the 10:15 mark into the video: Question: I would like to know if I…
YouTube Shorts ads are being rolled out to more advertisers as the solution moves from beta to general availability. For the first time, Marketers are reporting the ability to choose Short ads as a video format, integrate them with in-stream ads and combine them with in-feed ads. While many advertisers worldwide are finally gaining access…
Google Search will continue to evolve in the direction of Search Generative Experience. That’s according to Alphabet/Google CEO Sundar Pichai, who recently spoke about AI, Search and more at the 2024 Business, Government & Society Forum at Stanford University. The future of information and answers. AI has been transforming Google Search for years. Google hasn’t been…
Agency owners and employees face significant challenges in managing clients, projects, and attracting new business. Without a clear guide, it can be overwhelming to navigate these tasks. In addition, rising costs and labor shortages make it crucial to prioritize growth while maintaining sustainability and profitability. In this guide, Vendasta has brought together the best of…
Google’s URL shortener service will stop serving completely on August 25, 2025, which will result in billions of redirected URLs to stop working after that date. Google stopped allowing us to make new redirects with this service back in March 2019, the service initially launched in 2009. “Starting August 23, 2024, goo.gl links will start…