After years of back and forth between Google and regulatory bodies, the news finally came in yesterday that Google is scrapping plans to kill third-party cookies in Chrome. Unsurprisingly, advertisers had something to say about that. Emotions ranged from lack of surprise to relief. Many see it as good news for advertisers, while some have…
Google today announced confidential matching, a new privacy-first solution that lets you securely connect your first-party data for audience targeting and campaign measurement, leveraging confidential computing technology. Confidential computing uses Trusted Execution Environments (TEEs) to protect data during processing, ensuring no one — not even Google — can access the information. Why we care. As…
According to Deloitte Digital’s newly released research, 26% of surveyed marketers already use generative AI for marketing content production, with another 45% planning to implement it by 2024. Will you be one of them, or are you still wondering if GenAI is for you? Join Deloitte Digital’s Todd Brownrout and Jenny Kelly to hear more…
Google is reportedly planning a major reshuffle of its 30,000-person ad sales unit. Sean Downey, who is in charge of ad sales to big customers in the Americas, announced plans to restructure the ad sales teams during a department-wide meeting last week, according to The Information. Downey did not comment on whether the reorganization would…
SEO and PPC professionals are all in the business of driving more traffic to websites. But are you getting the most out of the visitors you already have? This is a critical question. And, often, the answer is “no.” A solid search marketing strategy requires a customer experience plan as its core. Even if customer…
Microsoft is currently on a holiday lockdown for Bing, Copilot, formerly known as Bing Chat. Mikhail Parakhin, the CEO, Advertising and Web Services at Microsoft, wrote on X, “Holiday lockdown doesn’t help (we reduce production changes at this period, because so many people are on vacation).” This is not uncommon, most companies do not want…
Bing is now testing showing branded side labels next to each search result listing. We saw earlier more basic side labels and before that branded side bars for some search queries. I am also seeing favicons on the side of the snippets. Bing is always very busy testing these things. This was spotted by Frank…
Google is rolling out a new search filter to show only text-based links in the search results. The filter is named “Web”. Clicking it removes images, videos, or other forms of search results; only classic blue links are displayed. Web filter. You can find the web filter next to the other filters in the menu….
Humanity’s relationship with digital media is changing at an extraordinary pace. In 2021, adults in the United States were already spending an average of 485 minutes a day with digital media. That is over eight hours every day. 31% of U.S. adults claimed they go online “almost constantly” based on a survey from the Pew…
Multimodal pre-training advancements address diverse tasks, exemplified by models like LXMERT, UNITER, VinVL, Oscar, VilBert, and VLP. Models such as FLAN-T5, Vicuna, LLaVA, and more enhance instruction-following capabilities. Others like Flamingo, OpenFlamingo, Otter, and MetaVL explore in-context learning. While benchmarks like VQA focus on perception, MMMU stands out by demanding expert-level knowledge and deliberate…
