When it comes to programmatic advertising, consent isn’t just a requirement; it’s the key to unprecedented revenue potential. Programmatic advertising thrives on precision and relevance, but how can you achieve these without compromising user trust or regulatory compliance? Register and attend this digital advertising webinar to stay ahead, mastering consent-driven ad strategies so you can…
Google has now added the business logo and business name details to the account-level automated assets within Google Ads. We knew this was being tested back in April and now it seems to be rolling out to advertisers. Back then Google wrote, “Advertisers who are qualified for this program, will see an option in their…
Google Ads has been showing larger images on and off for a while now. But here is an ad for a law firm that has really large images on the desktop search interface. This was spotted by Anthony Higman, who posted this example on Twitter – I should note that I cannot replicate this: To…
Google has a new “trending seller” icon for some product results in the search result snippet. This shows an arrow trending up icon next to the words “trending seller” below product results. This was spotted by Ethan Lazuk and he posted this partial screenshot on X: Ethan wrote, “Noticed a “Trending seller” icon for a…
The impending deprecation of third-party cookies presents a tracking nightmare for PPC managers. With broken attribution models, how can you confidently report campaign performance and optimize ad spend? While perfect one-to-one attribution is impossible, all hope is not lost. By shifting focus to longer-term trends and incrementality, capturing campaign data through UTMs, agreeing on a…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s 26th birthday is today but there is no celebration or Doodle. Google may have removed a ton of reviews this month. If you update your Google…
Google is launching a new set of AI-powered “Brand Recommendations” within the Recommendations page of Google Ads, the company announced today. The big picture. The tailored Brand Recommendations span awareness and consideration campaigns with cost-per-thousand (CPM) and cost-per-view (CPV) bidding. They complement the existing performance recommendations for cost-per-action campaigns, giving advertisers a “full funnel” of…
In order to train more powerful large language models, researchers use vast dataset collections that blend diverse data from thousands of web sources. But as these datasets are combined and recombined into multiple collections, important information about their origins and restrictions on how they can be used are often lost or confounded in the…
Google today announced a new “standalone product token,” Google-Extended, that lets you control whether Bard and Vertex AI can access the content on your site. This seems to be the end result of a “public discussion” Google initiated in July, when the company promised to gather “voices from across web publishers, civil society, academia and…
Google is updating its consent management requirements for AdSense for Search, AdSense for Domains, and Programmable Search Engine in Switzerland. Key points: Effective July 31. Applies to ads served to users in Switzerland, in addition to the EEA and UK. Aims to comply with the EU User Consent Policy. New requirements. Publishers must either: Use…