Digital Twin (DT) technology is becoming more and more popular as a method that gives Internet of Things (IoT) devices dynamic topology mapping and real-time status updates. However, there are difficulties in deploying DT in industrial IoT networks, especially when significant and dispersed data support is required. This frequently results in the creation of…
Google’s local search ranking algorithm has recently been updated to strengthen its “openness” signal for non-navigational queries. Danny Sullivan, Google’s Search Liaison, said, “we’ve long used “openness” as part of our local ranking systems, and it recently became a stronger signal for non-navigational queries.” What changed. Earlier this month a report showed Google ranked open…
AI winter is a term that describes funding cuts in research and development of artificial intelligence systems. This usually follows after a period of overhype and under-delivery in the expectations of AI systems capabilities. Does this sound like today’s AI? Over the past few months, we’ve observed several key generative AI systems failing to meet the…
Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data. This was first spotted by Khushal Bherwani who…
As advertisers, we want to maximize our PPC budgets for our clients But how do we do that? This article identifies eight areas where you can focus your optimization efforts to improve ROI. If you aren’t already doing these things – there’s time to start testing before we get into the throes of holiday planning…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Analytics now has benchmarking data in GA4. Google Search finally supports AVIF files. Google is testing new shopping search design. Google Ads has product category-level insights….
Over the years, Google Business Profile has become much more complex. After years of helping on the Google Business Profile Help Forum, I’ve answered hundreds and hundreds of questions from business owners who have had questions about GBP. Below are some questions that are frequently asked by users just like you. 1. Can random people…
Quantity and quality are often diametrically opposed. Increase the former, the latter drops like a rock. Try to bring it back up, and pretty soon, you’re back where you started; lowering quantity back down to bring them into balance. But here’s the thing. It doesn’t have to be this way. In a world of endless…
Google announced that it will stop serving the Google URL Shortener, so any URL that was set up to redirect using goo.gl, which Google stopped supporting adding new ones back in 2019, will also stop serving. Starting August 23, 2024, goo.gl links will start displaying an interstitial page for a percentage of existing links to…
With Microsoft announcing the enterprise version of Bing Chat, some are worried that the free version might disappear. Well, it won’t. Mikhail Parakhin, the CEO of Bing at Microsoft, said on Twitter, “Bing will stay free, of course.” Of course, those who want to gain the extra features, privacy and security of the paid version…
