Decision fatigue refers to the progressive decline in the quality of choices made by an individual, brought on by the sheer volume of decisions one must make. Essentially, the brain has a finite reserve of decision-making power, and as one navigates through many choices, this cognitive reserve becomes increasingly depleted. As a result, the quality…
Google has added a set of new filters and a website only report in the Enhanced Conversion Coverage data page/report. This can be found in the Google Ads console under the Enhanced Conversion Coverage Data page. Thomas Eccel spotted this and posted about it on X, he wrote, “Google Ads updated their Enhanced Conversion Coverage…
Google has been accused of downplaying how much it quietly increases ad auctions. The search engine admitted at the federal antitrust trial that it “frequently” inflates ad prices by as much as 5% without telling advertisers – sometimes 10%. But marketers are calling the search engine out for being too “conservative” with these figures as they…
Communicating with your customers across channels is crucial to providing positive experiences. However, often this means regularly replicating and syncing customer data across different systems in order to deliver differentiated and personalized campaigns. But with all of this data movement, you end up stuck with a version of (not so real) “real-time” marketing data. The…
YouTube is testing serving ads directly embedded into video streams – the latest move in its war on ad-blockers. Why it matters. The “server-side ad injection” approach bakes ads into the core video file itself, making them indistinguishable from content for client software and extensions that try to filter out advertising. Why we care. By…
Google Ads officially eliminated the audience recommendations feature from the Insights tab, a move that removes automated suggestions for targeting specific audiences. Why we care. The removal of audience recommendations from Google Ads’ Insights tab forces advertisers to take a more hands-on approach to audience targeting. Impact on advertisers. Advertisers will need to manually identify…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads now is testing AI generated performance summaries. Google launched two new Googlebots, GoogleOther-Image and GoogleOther-Video. Google locked down the complaint thread on image thumbnails not…
What if I told you that some of the best SEO insights don’t come from organic search data alone? When SEO data is viewed in isolation, it only explains what’s happening in the organic search channel. However, in reality, businesses relying on SEO are supported by multiple channels. Often, PPC and SEO are treated separately,…
Google added a new search feature to its Search Labs named Notes a few weeks ago and Google is already pushing its use by emailing those who created notes some statistics about how many people viewed the notes they added on specific search results. Glenn Gabe shared the email he received from Google on his…
Google has added new reporting within Google Search Console’s performance reports for the learning video rich results. You can access these reports under the search appearance section within the performance report, if you have learning video structured data on your website. What it looks like. Google shared a screenshot of the report showing learning video…