SEO has long been the cornerstone of successful online marketing strategies — but as search engine algorithms and SEO best practices continue to evolve, it has also become a breeding ground for outdated information, half-truths, and misguided tactics. Some of the biggest SEO myths still hanging around in 2023 can potentially cost you a lot…
The EU announced it is investigating Google over potential violations of the Digital Markets Act (DMA). If the tech giant is found to have violated the DMA, it could face fines of up to 10% of its annual turnover and may be required to divest certain business divisions. Meta and Apple are also currently under…
Microsoft is testing new sections in the Bing Search results named searches you might like. This can show up as a box with search refinements between a set of search results or as trending searches on the right hand side of the search results. Both variations were spotted by Khushal Bherwani on X – here…
YouTube issued guidance to creators and marketers on the best times to upload videos for maximum reach. For news, trends, or content with a shorter lifespan, it’s best to post as soon as possible. However, if you’re sharing evergreen content, the platform suggests posting at whatever time suits you prefer. Live videos. To maximize reach…
Google Search can now index Electronic Publication, the .epub, file type. Google added EPUB as a supported filetype to the file types indexable by Google help documentation. This was added over the past 24-hours, but was likely supported a bit before it was added to the documentation: This list includes the most common file types…
Microbes that are used for health, agricultural, or other applications need to be able to withstand extreme conditions, and ideally the manufacturing processes used to make tablets for long-term storage. MIT researchers have now developed a new way to make microbes hardy enough to withstand these extreme conditions. Their method involves mixing bacteria with…
Alphabet Inc., Google’s parent company, reported record-breaking advertising revenue of $65.52 billion in the fourth quarter of 2023, year on year. A 12.7% gain in search revenue was accompanied by a strong increase in revenue for YouTube ads by 15.5%. Google’s advertising network was slightly down 2.1%, however, this was an improvement on the 2.6%…
Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Generative AI for product search. Virtual try-on technology. Why we care. These features offer businesses new opportunities to showcase their products and engage with high-value consumers who are likely to be more inclined to…
If you are in marketing, especially content marketing, exploring the AI-based tools YouTube creators use is essential. They offer insight into the most effective AI video generators that could secure your job in the near future. ChatGPT and Midjourney Check out “Star Wars by Wes Anderson Trailer | The Galactic Menagerie.” Uploaded on April 28,…
Google Ads has confirmed it is trialling a new overview slide metrics feature. The platform told Search Engine Land this new dropdown tool has been rolled out to a limited number of advertisers to offer more flexibility from the overview page. Why we care. This new feature simplifies access to essential data for advertisers by…