YouTube issued guidance to creators and marketers on the best times to upload videos for maximum reach. For news, trends, or content with a shorter lifespan, it’s best to post as soon as possible. However, if you’re sharing evergreen content, the platform suggests posting at whatever time suits you prefer. Live videos. To maximize reach…
In today’s experience economy, customers expect personalized and relevant experiences at every touchpoint. But maintaining that level of personalization at scale is becoming even more challenging with third-party cookies going away. Join our expert panel to learn how Salesforce allows marketers to unify customer data into a single view – helping you drive true omni-channel…
LinkedIn is launching a new solution for monitoring campaign performance without third-party cookies. Dynamic UTMs, which will be available to all users globally by the end of March, simplify adding custom tracking elements to campaign URLs, improving tracking accuracy. Previously, marketers had to manually create UTM parameters for their campaigns, but with Dynamic UTMs, this…
Your “pretty good” rankings look pretty good. Except they’re not. At least, not when you dig beneath the surface a bit. You’ll quickly realize that the “pretty good” ranking is actually more of a mirage, an oasis in a sea of fierce competition that means you’ll unlikely, if ever, get to drink from the firehose…
Annie feels a jolt of alarm. “I could just set her there,” Doug says. “That’s easy enough.” “I know, but it would be better if she could do it herself.” “Why?” Annie asks. “Our sexuality is an integral part of who we are,” Monica says. “How tapped in you are to your sexual desires…
Apple has been recently making headlines for holding talks with companies like Google and OpenAI to use their AI services in its devices. Recently, the company also invested in several AI startups for iOS 18. Now, Apple is reported to have partnered with a Chinese tech giant company named Baidu to take advantage of…
The EU announced it is investigating Google over potential violations of the Digital Markets Act (DMA). If the tech giant is found to have violated the DMA, it could face fines of up to 10% of its annual turnover and may be required to divest certain business divisions. Meta and Apple are also currently under…
© 2024 Third Door Media, Inc. All rights reserved. Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the…
When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers searching for your local business. Local competition is hotter than ever, and if you’re not on top of your rankings, you can bet your competitors are. Here are six local SEO tactics you can…
The original version of this story appeared in Quanta Magazine. Two years ago, in a project called the Beyond the Imitation Game benchmark, or BIG-bench, 450 researchers compiled a list of 204 tasks designed to test the capabilities of large language models, which power chatbots like ChatGPT. On most tasks, performance improved predictably and…