David H. Autor, Ford Professor of Economics at MIT, has been recognized as one of two 2023 NOMIS Distinguished Scientists for his significant contributions and ongoing research work to understand the effects of technological change and globalization on jobs and earnings prospects for workers. Anne Brunet of Stanford University is the other winner for this…
Microsoft now has these refinement cards or boxes directly in the Bing Image Search results interface. In these cards, Bing will show you a refinement option for your query with example photos you might find for that refined search query. I spotted this via Frank Sandtmann on Mastodon who wrote, “I don’t think I have…
Great links to your content are essential, but they alone may not be enough to improve rankings for your sales landing pages. Citation Labs on July 1, 2024 at 7:00 am | Reading time: 1 minute SearchBot is thinking … Join Garrett French and James Wirth from Citation Labs to learn how to supplement your Digital…
Google is currently testing a new overview dashboard within the Google Ads console. This new dashboard looks similar to the existing one but it gives you the ability to customize what data you see in the dashboard and also let’s you scroll through more data in a carousel format. More details. Anthony Higman spotted this…
Studies show that loyal customers are responsible for as much as 65% of all brand purchases. In turbulent economic times, when consumers become warier with every penny they spend and brands are increasingly desperate to keep the income flowing, loyalty programs play a pivotal role in fostering retention and increased spending. But creating a loyalty…
Generative AI is transforming how consumers discover and engage with content, making it essential for brands to rethink and adapt traditional SEO strategies. Leading this shift is generative engine optimization (GEO) – an evolution of SEO that leverages AI-driven insights to optimize content for visibility and authority across platforms like ChatGPT, Perplexity and Google’s AI…
Objectives and key results (OKRs) are great tools for shaping SEO initiatives to align with the company’s goals. This article explores how OKRs can influence your SEO efforts, highlighting the connection between overarching business objectives and SEO-centric targets. Understanding OKRs in SEO One of my favorite books is “Measure What Matters” by John Doerr. It…
Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. There are dozens of metrics you can use to review PPC performance depending on your business objectives. While…
This week we covered a possible Google algorithm updater yesterday and today. We also covered how the new Google Search Generative Experience now can show both links to sources and videos in the answer snapshots. Google SGE also has these new “from Google” cards in the answers. Google Search Generative Experience does not always show…
Offline conversion tracking (OCT) is one advertising tool that can help you get more from your PPC spend. In brief, advertisers use offline conversion tracking when they integrate CRM data on customer lifetime value (LTV) / purchase history (ecommerce) or down-funnel lead activity (B2B) into Google, Meta and/or LinkedIn campaigns to get valuable insights or…