For the original iTunes version, click here. This week we covered a new possible Google search ranking update that started brewing on Wednesday, February 7. Google’s Danny Sullivan said again, search quality improvements are coming in the near future. Google said it will clarify E-E-A-T and its search quality raters. Google explained the differences…
Dynamic search ads (DSA) have been a staple in Google Ads and Microsoft Ads management for years. This powerhouse campaign type/setting enhances advertisers’ ability to use their organic search strength to inform their PPC campaigns. By allowing Google to crawl their site and find the right landing page for a user’s query, advertisers can leverage…
Meta Platforms, the parent company of Facebook and Instagram, said on Tuesday it was expanding its suite of generative AI ads products to offer tools that can automatically create variations of images and overlay text atop them. The tool will launch in test form without the watermarks the social media company is applying to…
Google sends some businesses personalized emails about suspensions to their Google Business Profile. The emails explain why the suspension happened and the necessary steps to reverse the suspension, with an offer for more personalized advice over email. Colan Nielsen posted an example of this on X, here is his screenshot: Here is what the text…
Throughout my career, I’ve noticed SEO and PPC teams rarely sync and share data and strategies to support each other. This is a major missed opportunity that limits each channel’s full potential. This article highlights seven practical synergies both your PPC and SEO teams can implement to drive even more revenue for your business. Ultimately,…
TikTok’s advertising momentum is slowing as uncertainty over a potential U.S. ban looms. By the numbers: Ad spend on TikTok grew 19% year-over-year in March, cooling to 11% in April and 6% in May. Total ad spend from January to May 2024 reached $1.5 billion, up 11% from the same period in 2023. Nine out…
As a reminder, the Google helpful content system/update is a sitewide algorithm. It looks at your site as a whole when applying its ranking system to the Google Search results. So changing a character on one page of your site, won’t do anything to help you recover from this Google ranking algorithm. Danny Sullivan, Google’s…
Explaining keyword research to those unfamiliar with SEO to gain support can be challenging. Stakeholders often find it difficult to grasp the value of SEO, and at the same time, SEOs struggle to communicate the benefits and contributions effectively. Fortunately, there are strategies available for SEOs to bridge this gap by employing their keyword research…
Google Ads is inviting select customers to join its Advisors Community, offering a rare chance to directly influence its products and services. Why it matters. This move signals Google’s push for more customer-centric product development, potentially shaping the future of digital advertising. Why we care. Advertisers have seen many updates to Google products that have…
Apple has been recently making headlines for holding talks with companies like Google and OpenAI to use their AI services in its devices. Recently, the company also invested in several AI startups for iOS 18. Now, Apple is reported to have partnered with a Chinese tech giant company named Baidu to take advantage of…