How to say ‘no’ as a digital marketer

If you say “yes” to one thing, then you are saying “no” to something else.  Our time is finite, so when you accept to take on a project, task or experiment, you are declining many other activities you could be doing instead.  It is critical to be intentional about when to say “yes” and “no.” …

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Google Business Profiles Food Ordering Feature

Google has updated the Google Business Profile food ordering section with more options and settings. This food ordering feature was in the old Google My Business section but was updated recently in the new Google Business Profile interface. Claudia Tomina posted this on Twitter saying, “Food ordering now provides additional options. Restaurants can now set…

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What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. While some digital marketers agreed with Google that the practice provides a better user experience, others sided with the Department of Justice (DOJ), arguing that it makes ad auctions unfair…

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2024 organic website traffic benchmarks

Comparing your website’s organic search performance to the latest industry benchmarks is the best way to contextualize YTD organic search traffic data, adapt SEO and content strategies to maximize results, and set more informed KPIs. Join Steven van Vessum, Director of Organic Marketing at Conductor, and Shannon Vize, Sr. Content Marketing Manager at Conductor, as…

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First-party data checklist for marketers

With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. Use this checklist from OneTrust as your roadmap to cultivate trust, ensure compliance, and build stronger, data-driven relationships with your customers. The Marketers First-Party Data Checklist covers seven essential steps: conducting a…

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