Google Ads has confirmed that it is going to update the Location asset requirements in December. The update will clarify the types of location assets that are not permitted on Google Ads. Locations that will not be allowed as Location assets include: Locations that are closed Locations that are not recognized by Google Locations that…
Google has greatly expanded and clarified its documentation around how Search Appearances work within the Google Search Console reports. Google wrote on X, “We improved our documentation on Search Appearances supported in Search Console.” Daniel Waisberg from Google said, “I’ve been asked about this 1000 times, hope you’re all happy now.” The documentation now shows…
Unassigned traffic in Google Analytics 4 (GA4) is a common headache for digital marketers. It’s like trying to solve a puzzle with missing pieces: your data is incomplete, making it hard to measure the success of your marketing efforts. This article covers the common causes of unassigned traffic in GA4 and tips to ensure your…
The Google November 2023 reviews update, the last one Google will confirm, finished rolling out yesterday afternoon on December 7, 2023. It took 29 days to roll out, which initially kicked off on November 8, 2023. Again, this was the last time Google confirmed a reviews update because it is now more of a regular…
Using functional magnetic resonance imaging (fMRI), neuroscientists have identified several regions of the brain that are responsible for processing language. However, discovering the specific functions of neurons in those regions has proven difficult because fMRI, which measures changes in blood flow, doesn’t have high enough resolution to reveal what small populations of neurons are…
I don’t know for a fact that people are searching less on Google. I just know it’s true. During Google I/O, Alphabet/Google CEO Sundar Pichai told us AI Overviews have resulted in an “increase in Search usage.” Pichai said the same thing during Alphabet’s Q1 2024 earnings call. But if that’s the case – doesn’t that…
For the original iTunes version, click here. Google launched some new Search Generative Experience features, like SGE while browsing and definitions in the SGE answers. Google seems to have stopped testing displaying links in SGE AI-generated answers. Google said navigational queries shouldn’t trigger an SGE answer. Google said if you are using AI to…
Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a multi-format approach. Why we care: Advertisers using VAC could see significant benefits from adopting Demand Generation campaigns. Combining video and…
Reinforcement Learning (RL) is a subfield of Machine Learning in which an agent takes suitable actions to maximize its rewards. In reinforcement learning, the model learns from its experiences and identifies the optimal actions that lead to the best rewards. In recent years, RL has improved significantly, and it today finds its applications in…
It took almost the full 14 days, but the Google October 2023 core update is now officially done rolling out. The October 2023 core update started rolling out on October 5, 2023, at 11:54 AM ET and was completed on October 19, 2023, at 11:08 AM ET. Keep in mind that Google just this morning…